Monday, 30 May 2011
Coming up with visual concepts for a gourmet cake shop in a presentation-obsessed gastronomic culture such as Hong Kong was an exciting design challenge for This is Ikon. Ms.B’s Cakery, which opened with great fanfare recently, is a bespoke bakery offering cakes that look as amazing as they taste. Ikon was invited to create the branding for Ms.B’s Cakery by its founder Bonnie Gokson, an icon of the Asian fashion and food scene. We had previously worked with Bonnie on the visual concepts for her hit Hong Kong restaurant, SEVVA.
Ikon’s branding, which extends from the MS.B’s Cakery interior, signage, boxes and bags to delivery trucks, had to look stunning and complement the sweet offerings, yet could not upstage the star attractions: the cakes. In design terms, it was a fine line to tread. The colour palette was inspired by nature, specifically butterflies and beetles, which morphed into abstract, exotic hues, from jewel-like to day-glo. A rich charcoal was chosen as a base to make these gorgeous colours pop.
An interesting experience involving colour and light occurred when developing the colour palette; hues that ‘sang’ in the antipodean summer light looked almost dull in the South-east Asian light. Ikon had to send Pantone swatches to the client to ensure the colours would work as beautifully in the Hong Kong cakery as they did in Ikon’s Sydney studio.
Thursday, 26 May 2011
Sunday, 22 May 2011
Friday, 20 May 2011
Wednesday, 18 May 2011
Tuesday, 17 May 2011
Monday, 16 May 2011
The happy accident has always been a fun and inspiring side of the creative process so we're drawing attention to it in our new entry, "Wiggin' Out!" Here's a snap taken from a computer screen malfunctioning, those are definitely happy pixels.
Sunday, 15 May 2011
Wednesday, 11 May 2011
Tuesday, 10 May 2011
agIdeas International Design Week wrapped recently in Melbourne with a sell out program of inspiring speakers including Michael Lugmayr from the Netherlands and his studio Toko. We quite liked agIdeas downloadable program with its repeated use of a simple profile image transformed only by pattern and colour. And while we missed the boat in Melbourne, Semi-Permanent rolls in to Sydney this week with a stellar program for design enthusiasts. Typographers, animators, illustrators and photographers are just some of the creatives taking part. In our view Corey Arnold's Alaskan fisherman are well worth hooking! Click here for more information.
Thursday, 5 May 2011
The sixth chapter of the alphabetically accented Go Font UR Self was hosted by Roller in Surry Hills last week. Sydney's font afficcionados came out of the woodwork to make opening night a buzzy affair with contributions from both local and international fontographers. Roller's garage-like space was transformed into a hip setting providing the perfect vibe for cutting edge poster design and illustration from the likes of Siggi Eggertsson and Hedof. As we generally have a preference for fun, Parra's simple Yes design (pictured) gets our vote.