"One Life was a start-up health care company looking for a brand rather than a logo," said Dr Simone Scovell, founding CEO and Medical Director, One Life Live It. Ikon consulted on all aspects of the brand – from logo design to art direction of promotional materials and consultancy on interior design. The aim was to create an identity that communicates One Life’s core values: well-balanced, supportive, stable and safe. The circular logo Ikon developed represents the full spectrum of wellness. The linking letters of One Life mirror the importance of connection and harmony in health and living.